Deemanded provides evidence-based weight loss for women by addressing diet culture myths through scientific research and sustainable weight loss solutions. This About Us section breaks down what makes our approach unique.
Welcome to Deemanded!
If you go through weight loss advice, whether online or in print media, you are likely to feel confused about where you should start your journey. This crossroads effect is especially so if you are a woman. After all, as much as we have access to tons of resources dedicated to explaining weight loss for women, we are also bombarded with a lot of misinformation and disinformation about how weight loss actually works. In fact, several studies have found that thanks to our exposure to this conflicting information, many people have all but given up on losing weight and improving their health.
Deemanded is an evidence-based digital publication and educational platform that seeks to address this misinformation and disinformation regarding weight loss, nutrition, and health. Particularly, our focus is on the following aspects:
1 – Dismantling the confusing weight loss myths that leave women stuck in yo-yo dieting.
2 – Breaking down how nutrition actually works and what we need to eat for optimal health.
3 – Empowering women with the weight loss strategies they can use to take charge of their health.
We exist to bridge the gap between complex peer-reviewed clinical research and real-world applications so as to cut through the confusion that holds many women back from their goals. Through our rigorous, science-backed content, Deemanded empowers women to tell the difference between practical wellness trends and marketing gimmicks, understand how their bodies actually work, and make informed decisions about their health.
Our Research and Publishing Methodology.
A significant percentage of the diet industry thrives on misinformation, as it has done for decades on end. One minute, we have gurus telling women to avoid fats, and the next, we have the same gurus asking women to add nut butter to almost every meal. Things change so fast and in such contradiction to past stances that it is quite easy for women to feel lost.
To make matters worse, not all weight loss advice is grounded in truth. We have seen all sorts of weight loss tips that have been born out of conjecture or misinterpreted scientific findings, all of which have added to the confusion in the real world.
At Deemanded, we do things differently because the last thing that women need is more confusion about what works and what does not. Therefore, our work is rooted in investigating popular weight loss advice and determining whether these solutions actually hold water when applied in real life.
But How Can We Test This?
To start with, we rely on and analyze recent data from published clinical trials, systematic reviews, and leading academic journals. This way, we ensure that every article, guide, and breakdown we publish is grounded in reputable, peer-reviewed scientific sources that we also link in the content to allow our readers to conduct further research on their own and also verify our findings.
Given that scientific literature tends to be quite extensive, we make a point of translating these findings into simple and straightforward strategies that you can employ in your own life. But while simplicity may be the goal, we also ensure that we thoroughly explain the science behind the strategies based on scientific findings so that you can understand the why behind the how.
At the end of the day, our work centers on systematically dismantling the popular diet culture myths that have been targeted at women for years while offering simple and sustainable alternatives.
Meet the Founder.
They say that necessity is the mother of innovation, and that could not be truer about Deemanded. As a weight loss coach and PhD researcher, I was tired of seeing all the lies that were being sold to women on a daily basis. Having once been in the shoes of someone who wanted to lose weight and who was willing to buy weight loss products just to do so, I knew how easy it was to fork out money only to find out that yet another weight loss solution had failed. I had been there and done that enough times to understand the hope and despair cycle that many women face to date.
It was not until after I completed my certification in weight loss coaching and researched intuitive eating that I finally figured out just how easy weight loss was when boiled down to the basics. And that same knowledge paved the way for the creation of my Better in 90 Program, which was designed to help women lose weight and keep it off using sustainable approaches.
But while I was now able to work with tens of women each month and help them reach their goals, I knew that my personalized approach could only go so far in addressing the weight loss myths out there.
Armed with my extensive background in academic research methodology with an MSc in Management and currently pursuing a PhD in Business Administration (with a focus on gender economics), I decided to create a free platform where I could share free insights to women who were facing weight loss struggles.
Together with my team, we are committed to bringing analytical rigor and data transparency to the women’s wellness space by applying the same standards used in high-level scientific inquiry to every piece of content published on Deemanded.
I believe that women deserve information that is grounded in data rather than trends, and Deemanded serves as a direct platform for this.
The Better in 90 Program.
Beyond our research publication, Deemanded is home to Better in 90, which is our signature transformation program that was designed to help women lose weight and keep it off using simple and sustainable approaches. This program, which runs for 90 days, provides a personalized framework where women enjoy one-on-one support geared at helping them reach their weight loss goals. It relies on the scientific principles published on Deemanded and structures them into a sustainable lifestyle designed specifically for women who want lasting results without extreme restriction or negative health impacts.
What Next at Deemanded?
- Read the Science: Explore our latest Evidence-Based Blogs breaking down the recent findings in matters weight loss and health.
- Transform with Us: Learn more about how the Better in 90 Program can help you achieve your goals.